Would you let a lawyer handle your case if he just finish law school?
Probably not
Would you let a painter paint your house who you know just started his business and have no experience?
I don’t think so even if you let him do it
You would be worried, thinking about everything that will go wrong
The paint may not be as good as you want
The design will not be according to your expectations
When you start a new business
It’s the same for your first client
Your client is worried and thinking about everything that can go wrong
Because you have no experience
Even if you do have the experience you don’t have credibility your first client is not confident that you can deliver
When your first client hires you for the services that you deliver
Make sure to treat him like a KING
Because he could have hired someone else
But he chooses you over someone else appreciate that.
Listen to the client they give you the best advice for more clients
When I started my business I use to ask for Referrals
It works
You get more clients
You make more money
But there’s more to it that I missed and I wish I could have learned this before
Don’t just ask for referrals
Ask for more problems and frustrations that the client face
When you ask your clients about their problems and frustrations
They will give you the best advice and pain points that you can use to approach more clients
Here’s an example
I asked one of my clients why you cancel the contract with the other agency and hired me.
The answer was simple yet so powerful that it helped me retain my clients for months and years
Answer: Because they had all these automated replies and reporting and they wouldn’t give me time to talk to them.
So by listing to the client I learned that I can lose clients if my communication is not effective or I have all these software doing the reporting and sending the clients automated reports with nothing to explain.
This way I started to be more personalized which helped me retain my clients for months and years.
If there’s one client for your services there will be 50 or hundred more
Here are some questions that you can ask your clients
- How we can improve our services to serve you better?
- Why did you choose us over someone else?
- Why did you fire your previous service provider? (If there’s any)
- What are your most important goals for this year?
- How could my team improve communication with your team?
Your client can help you in marketing your services
I learned this trick in Copywriting Secrets book
The author Jim Edwards talks about finding products on Amazon and reading their reviews for copywriting ideas
This works like a charm
You can try it yourself
If you are a dentist go to a dentist’s website and read their patient’s reviews
The wording that a patient with teeth problems says you can use that wording in your ads, banners, and in your copy for the landing pages.
If you are an attorney
Listen to your clients and the words and language they speak
Use those words in your marketing campaigns
This can help you in marketing your services because you’re gonna speak the client’s language.
More Resources
Before You Spend Another Dollar On The Marketing
Your Marketing Is Failing Because Of This
SEO Shouldn’t Stop You From Growing Your Business
Deliver Great Customer Service
Tools that can help you manage your clients
