1. Overview of the Month
I arrived in the UAE on February 7. Shortly after, Ramadan began, and I spent most of that period fasting and not focusing heavily on business. Once Ramadan ended, we had about 12 days left before April began.
In April, I shifted fully into work mode building momentum, taking action, and expanding my network by connecting with new people in Ras Al Khaimah local networking events.
Wins:
- Attended my first-ever networking event RAK Business Group
- Participated in my first Speed Networking Event
- Generated approximately 18,000 organic views on my Facebook profile
- Got contacted by a local client who found me through Google
2. Networking & Relationship Building
April was my first experience attending networking events. I joined two RAK Business Group and a speed networking event.
I went in with mixed expectations, unsure of how things would go but both events exceeded them. In fact, I was the last person to leave, which says a lot about how valuable the experience was.
I met a range of business owners from Startups to those with over 10 years of experience. I connected well with several people, learned new perspectives, and significantly improved my confidence in conversations and relationship building.
3. Content & Organic Growth
Facebook Performance
I started posting consistently on Facebook in April around 10 to 15 posts roughly one every two days. My content focused on a mix of business insights and personal experiences.
This helped me stay top-of-mind with people I met. When you’re meeting many new people, it’s hard to maintain every connection so Facebook became my way of reinforcing relationships and building familiarity.
Storytelling worked especially well. By sharing personal experiences, I was able to connect more deeply with my audience.
Best-performing content:
- Personal stories and experiences
- Business advice moderate traction
TikTok Performance
On TikTok, I experimented with raw, unedited content. One of my videos reached around 8,000 views.
My content focused on short, direct marketing lessons for business owners. I kept everything simple, clear, and straight to the point.
The strong engagement across both TikTok and Facebook came from keeping the content raw and unfiltered, no heavy editing or unnecessary production.
4. Leads & Business Impact
Across events and social media, I had 10+ interactions where people showed interest in my services. Out of those, I had meaningful conversations with around 3-5 businesses.
At this stage, my focus is on building a strong lead pipeline rather than closing deals quickly. I want to be selective with clients and only work with businesses where I’m confident I can deliver excellent results.
If I have any hesitation about a business, I choose not to pursue it.
5. Paid Marketing (Google Ads)
$37k Spent generated 727 booked appointments across multiple campaigns.
Another ad account warming up 446 spent and 18 booked appointments generated.
$2k Ad spent 58 booked appointment generated
$3.79k spent and 40 booked appointments generated.
This month, I managed approximately $40K in Google Ads spend for Codixes client accounts, generating around 900 booked appointments in total for all the accounts we manage.
I do not have specific numbers on the business side and profits as I’m a white label tech & marketing team contractor managing the accounts. However nobody lets you spend $40k and not make any profit of course.
6. Marketing Insight of the Month
In 2026, I’m seeing a clear shift in how businesses approach visibility. More clients are requesting AI search optimization, wanting their businesses to appear in Ai engines like ChatGPT and Gemini.
As a result, there’s a growing focus on platforms like Reddit and other community-driven spaces where real conversations happen.
At the same time, low-quality AI-generated content is losing effectiveness. Google is prioritizing content that is:
- Written by credible experts
- Fresh and up-to-date
- Clear and to the point (ideal length: 700–2,000 words)
The opportunity right now is that many companies are still using outdated SEO and paid ads strategies leading to declining traffic and performance.
7. What Worked vs. What Didn’t
What worked:
- Raw, unedited, authentic content
What didn’t work:
- Overproduced content with heavy editing, music, and unnecessary elements
8. Lessons Learned
- Focus on raw, transparent, build in public content
- Prioritize selling results basic education and information alone are no longer enough
Mindset Shift:
Due to the ongoing global situation, many businesses are becoming more cautious and cutting costs. However, this also creates opportunity. While others slow down and wait, I see the advantage in moving faster and doubling down.
9. Plan for May
- Increased content output on TikTok and Facebook produce more raw unfiltered content helping businesses to be more visible.
- Meet more 10-15 people this month and connect with them to bring value to their life. Think like a giver not a taker.
- Create an omnipresence: be searchable, visible, and recognized
- Focus on delivering 10x value rather than pushing sales